vj’s promise …
everything must have a story, a reason for being made.
this can be as simple as pure inspiration to create, to empower & make people feel good and to invest in our planet
it’s all about self expression, personal identity and feeling good.
vj is an inclusive space & everyone is welcome
our planet is at the heart of vj’s practices & choices.
how that looks in real life….
- garments are ethically made in house or in trusted UK sample rooms, ensuring fair working conditions while reducing carbon footprint.
- everything is made to order - no wasteful production
- cutting is considered within the design & use of fabrics to ensure minimal waste at all stages.
- offcuts are worked back into the design or given new life as one off limited edition pieces at sibling brand Rocks Dust & Diamonds. or donated to local charities and schools.
- fabrics are responsibly sourced combining luxurious plant based & recycled fabrics with organic and peace silks and vintage & dead stock which would otherwise end up in landfill.
- all packaging is recycled & recyclable.
- giving back vj has partnered with both One Tree Planted and Ecologi, planting trees and funding climate action to offset our carbon footprint
